From ATL to organic social, I lead a team who knows how to translate concepts into film and always make the most of the channel
Personality, charm and a lot of inclusive style credibility made this AW campaign one which got the nod.
Simply Be hit ultimate summer vibes with a premium campaign which punched above its weight. This was a dream team collaboration with a shared goal to set a new benchmark for campaign.
Tired of the troupes of new year, new you, we reimagined wellness with our midlife woman in mind. Storytelling, emotion and some real women who were truly an inspiration.
Simply Be has always been famous for an inclusive denim range which suits all body shapes and sizes. This campaign was aimed at adding fashion relevance to the proposition with an on trend aesthetic and quiet confidence.